Or like in this persona guide example, the brands that they trust can help shape that persona.

For example, if this user only buys Apple products and only shops at Whole Foods, you can make a lot of assumptions rather quickly. Including well-known products in a user persona guide is a simple way to add a wealth of secondary information. Highlight products your audience already uses in your industry Fewer personas will narrow down your audience too much. Remember to maintain a minimum of 3-5 personas. More than that number will be hard to reach. Then you can expand to other types of customers. Start with one ideal user persona, like the one below. Most resources recommend between three and five distinct personas, and I’m inclined to agree. If you’re creating your first customer or user persona guides, I would design one for each of your main customer groups.

Create 3-5 unique and detailed personas to start Not sure where to start? I have compiled 20+ user persona examples, tips and templates to help you create some amazing user persona examples from scratch. User personas are important for creating a targeted marketing plan, and for influencing your growth strategy.

Things like life goals, education level, age, and common problems will determine how you serve these customers in the future, especially when it comes to making marketing decisions.Įven small factors like location or salary can influence how those people make decisions, and in turn, use your product. The research involved in putting together a user persona report will not only help you understand your target audience but will also help you create a better product for them. User personas are representations of your target customers. Creating user personas involves researching and outlining your ideal customer’s goals, pain points, behavior, and demographic information. START CREATING FOR FREE What is a user persona? That’s why creating user personas is important for any company that wants to grow.ĭon’t know how to start creating user personas? Use Venngage’s templates as a starting point. That’s not sustainable over the life of any brand. You’ll just be making decisions based on what you think they want. Promoting a product without knowing who your target audience, or what your target audience wants, is an impossible task.

Digitalpersona usage tracking