And I particularly like the character used by Chicago’s new helmet advertiser - he looks happy, friendly, helpful. Now, I happen to be a big fan of cartoon mascot characters - for teams, for corporations, for for your local power utility, whatever - especially when they involve anthropomorphized inanimate objects. (Are there any previous instances I’m overlooking.?) This will be the second season of NHL helmet ads, plus we’ve had NBA uni ads since 2017 and occasional MLB uni ads, but I don’t think any of those ads have included a cartoon mascot character, so this appears to be a Big Four first. As many fans quickly noted, it’s one thing to wear a company’s logo on your uniform, but it’s another to wear the company’s cartoon mascot character. But even if you have no problem with uni ads, the events that unfolded yesterday were pretty weird.įirst, the Chicago NHL team announced a new helmet advertiser (describing the company initially as a “ sponsor” and then as a “ partner” - the usual Orwellian linguistic gymnastics). Okay, so we all know that I really dislike ads on uniforms.

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